No two writers do the same thing.
This is what I do.
As an Internet user, I want interface text to be quick and effective, so that I can get on with what I want to do.
I write the UX copy I want to see.
The Hilton Honors app’s home screen
Watch Now screen from HIlton’s Connected Room
I don’t write much.
I write for small screens. A good experience doesn’t require many words.
I avoid the spotlight.
I want my words to be understood, not noticed.
I speak with users.
Your services shouldn’t intimidate, stress out, or condescend to your users. So I strive for clarity, brevity, and a conversational tone.
I soften the blow.
I reduce user frustration with errors using direct communication and clear solutions.
Early onboarding/educational copy from Hilton’s Connected Room
Property Engagement Platform error message: Reservation not found
An entry from Fractal, Hilton’s internal style guide and design system
I’m a professional perfectionist.
I make sure that my words and how I use them are correct and consistent with existing style guides.
I create and maintain style guidelines when they don’t.