Fractal (Hilton XD's internal style guide)
For Hilton, 2018-2020
One of the most-referenced pages on Fractal covers a very important question for the hospitality industry.
At Hilton, our copywriting team was spread across three cities on two continents, speaking two major variants of English (US and UK). We had a strong need to get on the same page with regard to the basics of spelling and mechanics.
While we already had an existing style guide, one of my first assignments was to review and update that guide. In 2018, I was tasked with a complete overhaul, bringing it online and incorporating it with Fractal, the style guide used by our user experience architects and designers.
I expanded and reorganized our guidance, and helped ensure consistency.