Fractal (Hilton XD's internal style guide)

For Hilton, 2018-2020

One of the most-referenced pages on Fractal covers a very important question for the hospitality industry.

At Hilton, our copywriting team was spread across three cities on two continents, speaking two major variants of English (US and UK). We had a strong need to get on the same page with regard to the basics of spelling and mechanics.

While we already had an existing style guide, one of my first assignments was to review and update that guide. In 2018, I was tasked with a complete overhaul, bringing it online and incorporating it with Fractal, the style guide used by our user experience architects and designers.

I expanded and reorganized our guidance, and helped ensure consistency.

Browse the style guide for yourself.

Miramonte Indian Wells Resort & Spa

For Hilton, 2017

When Miramonte resort & spa joined Hilton’s Curio collection of hotels and resorts, I was on the team tasked with revamping their online presence.

After an extensive content audit of their then-current content, we identified gaps in their available information, and I created new content to fill those holes.

I also edited existing content to bring it in line with Hilton’s tone of voice and style guidelines, updating everything from punctuation to breaking up sentences that might be confusing.

After all of that and an in-depth proofreading process, I also took on the responsibility of ensuring that all images had alt tags for accessibility, and that each page had a meta title and description that was useful for SEO, but remained friendly to human readers.

Their new site went live in 2017.